Project Brief
Rabito Clinic, a leading healthcare provider in Africa, sought to reposition itself in the market to reflect its growth, innovation, and expansion. The aim was to modernise the brand, align it with international healthcare standards, and enhance its visibility across local and global markets through telemedicine.
I enjoy turning complex problems into simple, beautiful and intuitive interface designs. When I’m not coding or pushing pixels, you’ll find me in the pool or on the court shooting hoops.
Before
After
The Approach
01 01
Brand Identity Overhaul
Developed a new brand identity that reflected Rabito Clinic’s vision of delivering quality, accessible, and innovative healthcare. I led the design and development of a modern and cohesive visual identity, including a new logo, typography, and brand colours that reflected Rabito’s core values of trust, care, and innovation.
02 02
User-Centered Digital Strategy
We craft premium digital work for web, mobile and experiential with creative agencies and global brands alike – putting passion, pride and plenty of elbow grease into everything we do.
03 03
International Standards
Integrated elements that aligned with SafeCare’s accreditation standards, improving the clinic’s healthcare quality perception and supporting their drive for excellence.
The Impact
- The rebranding contributed significantly to Rabito Clinic winning Healthcare Brand of the Year at the 2024 Ghana Business and Innovations Awards (GBI Awards).
- The clinic received international accreditation from SafeCare, elevating its brand credibility and expanding its service footprint (Citi News).
- Business Growth: The rebranding supported the expansion of Rabito Clinic, now operating over 24 branches across Ghana, with improved visibility and customer engagement.
The rebranding has been transformative for Rabito Clinic. Not only did it modernize our image, but it also helped us earn international recognition and expand our services across Africa and beyond.
