GoSlo
As the Art Director and Lead Designer for GoSlo’s 360 campaign, I led the brand’s first major launch in Ghana under Fanmilk, a Danone company, positioning it as Ghana’s first locally produced premium ice cream. Our goal was to weave African culture with luxury, creating a brand that encourages customers to indulge and savor life slowly. Through a multi-platform approach—spanning social media, billboards, packaging, and in-store displays—we built GoSlo’s presence from the ground up. Despite tight resources and quick turnarounds, our efforts increased brand awareness by 70% and attracted over 6K social media followers within just a few months.
SOCIAL MEDIA CAMPAIGNS
Valentine’s Day
With just 24 hours before launch, I faced an unexpected challenge: my original concept for GoSlo’s video was rejected. Determined to deliver, I quickly pivoted, drawing inspiration from the trending silhouette challenge. I adapted it with GoSlo’s playful twist, capturing the indulgent, slow-melting experience of enjoying ice cream. When the video went live, it sparked curiosity, drew in new viewers, and substantially increased engagement, setting a strong foundation for GoSlo’s launch in Ghana. This project underscored the power of flexibility and the impact of blending trends with brand identity.
VALENTINE’S DAY CAMPAIGN
Slo Post Cards
SOCIAL MEDIA CAMPAIGNS
Mother’s Day
I developed a Mother’s Day campaign following the success of the silhouette challenge. The concept encouraged customers to celebrate their mothers with GoSlo, positioning the brand as a symbol of indulgence for special moments. The campaign effectively boosted engagement and strengthened the emotional connection with the audience.
Technologies Used
