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Michael
Andoh

UI/UX Design / UX Research / Wireframing / Motion Design / Front-End Development

About About

About me

My name is Michael Ekow Andoh, a Product Designer specializing in UI/UX, Branding, and Digital Design, based in Accra, Ghana. With over 10 years of experience working with startups, I’ve honed my skills in creating user interfaces, crafting seamless user experiences, and building memorable brand identities that resonate with audiences. I take pride in designing digital experiences and print materials that not only communicate clearly but also align with business goals and look fantastic. My approach is deeply rooted in storytelling—bringing brands to life through design, ensuring each product is both functional and visually captivating. Whether consulting for startups or working on design projects, my aim is always to elevate brands and create meaningful, lasting impressions.

Branding, to me, is more than just design—it’s about telling a story that people can connect with. I believe every brand has its own voice, and my job is to bring that voice to life visually. From crafting logos that capture a brand’s essence to designing entire visual identities, I focus on creating something authentic and memorable. I love the process of getting to know a brand’s values and personality, and transforming that into a cohesive identity that not only stands out but also builds trust and connection with its audience.

I design intuitive, user-centered products that solve real-world problems. By combining aesthetics with functionality, I ensure that each product not only looks great but also delivers a seamless and efficient user experience. My approach focuses on innovation, usability, and aligning design with business objectives to create impactful solutions.

With over 10 years of experience working alongside startups, I’ve had the privilege of helping businesses grow from concept to reality. I offer strategic consultation to guide companies through critical stages of development—from refining product ideas to building strong, cohesive brands. My hands-on experience has given me deep insights into the unique challenges startups face, allowing me to provide actionable advice that aligns with both short-term goals and long-term vision. Whether it’s streamlining processes, enhancing user experience, or positioning a brand for success, I work closely with founders and teams to drive growth and impact.

Experience
Skills
Some brands I have worked on
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